I’m always talking about pitching. It’s the fabric of the creative person’s existence. Your ability to pitch, sell, communicate, etc determines your ability to CREATE.
Good pitches sell bad ideas.
Great ideas go unmade because of poor pitches.
And in a nutshell, everything anyone has ever made happen happened because of an effective pitch, whether or not they actively prepared and did an analysis before the meeting, interaction, etc. You being yourself and #winning is a pitch, just maybe not one for which you considered the design.
The best book I’ve read on this is GOOD IN A ROOM by Stephanie Palmer. She has a blog now that chronicles effective pitching. From the original pitch for FRIENDS to a pitch gone wrong by two guys trying to lock in Mario Batali for a project, it’s awesome to look at the nuances of how people make things happen.