Before going after an investor, you should understand their perspective and the financial landscape that guides their decisions. We NEVER would have been able to raise the money for Premium had we not “pre-gamed” a thoughtful approach that was authentic to the project and our community. This NY Times article is a must-read for all you film producers out there:
Investing in a movie seems a risky proposition. Movie studios lose tens of millions of dollars on films almost every week. But for some amateurs, being part of the film festival circuit, let alone making it to a big Hollywood premiere, can be glamorous. For a serious investor, with more at stake, there are many ways to make money in films that have little to do with box-office success.
